STRATEGY

Great results don't just happen. They are the result of having a strategic blueprint that clearly defines where we are going and why, what we need to do to get there and to let us know when we have arrived!

During strategy development we design the blueprint - a road map to achieving the desired results and establish the central key idea that all the creative solutions will answer to.

This strategy is then fused with our creative design, resulting in the best possible outcome for your business.

ADVERTISING

An in-depth understanding of your brand and your customers is vital. We work collaboratively with you to define your brands key differentiators and desired positioning in the market.

This understood and agreed, we distil our thoughts into the single minded creative idea. This idea communicates your key differentiators and delivers your desired position going forward.

From here design concepts are developed and integrated with the copy, communicating the single minded idea in a compelling and powerful fashion.

Final designs are produced and integrated across the range of appropriate media.

BRAND 

Grow your business by growing your brand.

Grow your brand by delivering an engaging and lasting brand experience to your audience.

Develop your company's brand experience with Base Two.

We need to know a lot about your organisation, so we start with a workshop. For us, the workshop is an integral part of the branding process.  It feeds our strategy development and provides us with a clear design direction, ensuring that a robust foundation of understanding is created from which the project can proceed.

In it, we listen to your ideas, question and discuss them, and in doing so extract the relevant information about your company from your team. This is supported by rigorous internal research into your audience, customers and competition.

From here we define your brand's key differentiators, its attributes and your desired position in the market. These agreed we move into design and deliver the experience!

GRAPHIC DESIGN 

Great design is more than a great idea.

It is a specialist craft requiring discipline and mastership, not only of the tools but of the entire design process, from concept to screen, proof check to press pass. This can only be achieved by combining talent and training with experience.

Here at Base Two, our team boasts this talent, professional qualifications and extensive experience in all stages of the design process.

With your requirements always at the centre of our thinking, we combine the creative elements of typography, form and colour with clever information design to create design solutions that work.

Combine this with our history of successfully managing large and small scale projects and you can relax, confident your project will be a resounding success.

COPYWRITING / EDITING
Do you require inspirational and compelling promotional copywriting? Or is it informative and technical copy your project requires? Whatever your copywriting requirements, we have it covered.

Sloppy grammar and spelling is never a good look. When proofs are moving back and forth between us, you expect us to make your changes and pick up any mistakes that you miss.

Our in-house checking process ensures that this happens every time and our in-house professional editor will ensure your copy is in the best shape it can be, before the ink hits the paper or the dots hit the screen.

WEB SOLUTIONS

Create a compelling and meaningful online presence that works seamlessly and in harmony with your brand and print collateral.

With an excess of ten years developing, designing and building online solutions, we know how to deliver successful results that standout in today's digital world.

What's more, we can provide you with clever tools to manage your business online (Content Management System) and multi-media solutions (Flash and PowerPoint presentations) to wow your clients.

Our experienced web team works with you from conceptualisation through to implementation and the launch of your website.

We develop the underlying information architecture to support your communication requirements, ensuring the navigation is intuitive to use and information is easy to find. This in turn promotes usability and encourages users to stay on and return to your site.

Wireframe to final design demonstration (2Mbs)

CONSTRUCTION
We ensure your site is constructed using the latest coding techniques and software. We promote usability, accessibility, e-government compliance (if applicable), security, and testing practices in all our work. These include:

• Meta tag identification and implementation
• Site wide file size reduction
• Implementation of site wide naming conventions
• General site clean up and orphan file deletion
• Ensuring website is multi-platform friendly
• W3C Standard Code.

USABILITY TESTING
We design a suite of tests that include both heuristic and observational tests. These tests provide feedback at all stages of the website design and development, allowing adjustments to be made now, saving time and money in the future.

CMS
Our extensive experience implementing third party Content Management Systems (CMS) comes from having worked with our CMS providers as development partners, thus ensuring we are able to provide full support for the solutions we recommend to our clients. The right CMS depends upon your requirements, so please ask us for a demonstration.

FLASH & POWERPOINT PRESENTATIONS
A professional and engaging presentation will help to keep your audience focused and get your message across. We have developed Flash and PowerPoint presentation for a range of clients with different requirements. The best way to understand the advantage these presentations deliver to you is to see them, so please ask us for a demonstration.

EMAIL MARKETING
Our third party HTML based email marketing tools provide all the functionality and power to drive your online email marketing campaigns. The right email marketing tool depends upon your requirements, so please ask us for a demonstration.

E-GOVERNMENT WEB GUIDELINES
We are aware and fully compliant with the government policy on website accessibility guidelines for the public sector. Their purpose is to promote accessibility by visually and otherwise impaired users through innovative design, management and content coverage. For all you need to know visit http://www.e.govt.nz/

MULTIMEDIA 

CD-ROM / DVD
We design and build specialist interactive CD-ROMs using a suite of different software technologies.

Our interactive designs have been awarded the Gold Quill Award and we have been judged as finalists in the TUANZ Interactive New Zealand Awards.

FLASH APPLICATIONS & GAMES
We design and develop stand-alone and web-integrated Flash applications and games. Many of our projects have an educational focus to them. Our solutions promote participation, attention and retention through being entertaining, interesting and above all, fun to use.

The best way to appreciate the power and usefulness of these interactive solutions is to experience them, so please ask us for a demonstration.

EXHIBITION 

We design and manage exhibitions. Many of our projects have been for leading New Zealand museums and art galleries. Services include:

• Exhibition design
• Exhibition display case and furniture design
• Exhibition interior design
• Contract management
• Full architectural and drafting service
• Exhibition installation management
• Environmental graphics design and production
• Wayfinding systems design and production
• Multimedia interactive design and production.

AUDIO

We create and produce radio programmes, website advertising and TVC jingles.
Our professional audio team consists of radio announcers and engineers, all highly skilled and experienced in this media.

THE WEST WING STUDIO
Our audio solutions are created and produced from our professionally and fully equipped West Wing studio, which is also available for hire along with our in-house engineers. Please contact us for more details.

The West Wing Studio includes;

• Studio designed and installed by Buzz Audio
• Digi 001 – software and components
• Dat machine
• Compressor
• Talk back box (studio-to-studio)
• Buzz Audio patch rack
• Mixer
• Mini disc
• Microphone, headphones
• Amplifier
• Monitor speakers
• Full P.C. kit.

PROJECT MANAGEMENT 

For us, the management of the production processes in their entirety, is critical to the successful delivery of our design solutions. Therefore our internal quality control processes are designed to consistently achieve the best possible results and eliminate any unnecessary stress for you.

We combine creativity with a solid project management methodology, thereby ensuring quality levels, expectations and time-critical milestones are met. This means your project will always be delivered on time and on budget.

We guarantee the highest quality printing results by managing our print projects from pre-press, onto the press, through finishing, right through to distribution and delivery.

MEDIA: PLANNING, BUYING & PLACEMENT

Our media accreditation extends our full service offering by focusing our in-depth knowledge of traditional and emerging communication channels on delivering effective and engaging media planning, buying and placement solutions in support of our creative work.

Planning is the process of recommending which paid-for media channels should be used and in which combination to best deliver the message to your audience.

Our strong vendor relationships enable us to return significant buying and placement value and therefore advertising effectiveness to our clients.

With an overwhelming range of placement options to choose from - print, television, cinema, billboard, street and electronic - our media team will make sure you're seen in all and 'only' the right places.

SPECIALITY RECRUITMENT ADVERTISING

Is your recruitment advertising attracting the calibre of candidate you require?

We set your organisation apart from the competition by combining engaging creative with clear, concise copywriting. This combination delivers the cut-through your advertising needs to stand out and gain the attention of potential candidates while developing your employment brand over time, leading to the consistent attraction of the best candidates.