Art is either plagiarism or revolution
Art is either plagiarism or revolution.
Paul Gauguin, French Post-Impressionist painter (1848 - 1903)
Imitation is the sincerest form of flattery.
Charles Caleb Colton, Lacon, volume I, no. 183
A few years ago Base Two designed and developed a campaign called "Smoking: Not Our Future". It is an anti-smoking campaign aimed at youth, which we produced for the Health Sponsorship Council. It has been a very successful campaign with high levels of cessation.
Shortly after this campaign was launched we started to see guerrilla postering in Wellington and Auckland called "Capitalism – not our future". See example below:
As you can see it was for the Workers Party (NZ). I have always found this quite ironic, by ripping off our design, not asking permission from our client, the Workers Party took money out of workers pockets. If they had paid for this idea it would have supported the business that came up with the idea, which would in turn have helped to provide jobs to those workers they’re supposed to represent.
However, I am sure they would believe that they are just "sticking it to the man". It makes me think of the late 1970’s TV series Citizen Smith, but then I have always seen the funny side to radical politics.
Over the years we have seen this concept reused again and again in guerrilla ways and always accepted it with a sly smile.
Now, with our clients full permission, it’s being used again as "Voting – It’s our future" in this years electoral campaign. The concept is exactly as we did the originals, even down to the method of animation; only the message has changed but unfortunately Base Two was not asked to do the work.
Anyway, as always we’ll just smile and know that Base Two has added something to the greater good of Kiwi culture.
So remember being able to vote is a right, don’t waste it; a lot of people don’t get the chance. Make your vote count!