Colin Philips

The Guardian vs The Social Network

Re: http://www.guardian.co.uk/media/2012/jan/12/jeremyclarkson-top-gear

Colin says:

Before I start this blog, just let me say I am a huge fan of the Guardian Online but this article will involve some criticism of that online newspaper. So just to be clear I really like the Guardian Online, I read it everyday.

So to business, having just read the above article I was fascinated at the power of social media. I know, I know we have all read and seen the power of social media but this is social media like it wasn’t intended. Or just never thought off?

The Guardian likes to put a comment feed at the bottom of some articles, unfortunately not at the bottom of articles I usually want to talk about, but on many articles the reader can add their views.

Now while I would think that most people would know that the Guardian newspaper has a centre leftist streak and are extremely keen to tackle racism and other social issues that I support, you may not be aware that their readership is known to be a little pious in their views. Some may say sanctimonious, but I am not really sure what that word means.

Hence, having read the article that the Top Gear team had recently done a Christmas special in India (God knows when this will arrive in NZ). I was unsurprised to hear that the Indian High Commission had made a complaint to the BBC.

Now I like Top Gear, I enjoy the programme but I realise that they deliberately court this kind of controversy, it increases rating and sells programmes. However as I haven’t seen the episode I won’t comment on the actual programme as I am more interested in the comment feed.

The author of this piece obviously saw this as a “light the blue touch paper and step back” to the pious Guardian readership as they revile Jeremy and the team for their latest stupid comments.

However the very first poster, began and I quote

“Right, lunchtime I think. Might have a sandwich.”

This was just the beginning of what must have been an semi-orchestrated set of posters who, no matter how people tried to complain, or make incendiary comments about Top Gear, continued to poster discussions about what they were having for lunch and then for dinner.

This totally watered down the inflammatory “this is Mr Angry from Pearly and I could believe what Jeremy Clarkson said last night on the BBC…” style comments. (By the way Steve wright and BBC I am not trying to infringe copyright with that comment)

As I read the comments more and more of them were about food, complete trashing the “debate” on the moral ineptitude of the Top Gear team.

I thought it a gag worthy of Jeremy himself and wouldn’t be surprised if Top Gear hadn’t organised it in some way...

However it may be what it purported to be, sensible Guardian readers simply saying, No More! We aren’t going to bite for this half assed lazy journalism that’s a discredit to the greatest online Newspaper in the world and as such provided far more news worthy article like this blog post.

 

Go Social media.

 

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