When thinking of social media most of our clients think Facebook, Linked-in or Twitter. While these are some of the largest platforms currently available, to really reach your audience you need to plan a social media campaign that relays your key messages using the channels that the audience prefers to interact with. This may be a video on YouTube, a Facebook or Stuff ad campaign, Instagram images or a combination of the many social media channels available.
We’ll support and enhance your digital brand presence by designing, developing and delivering cutting edge social media campaigns that engage and connect with your audience using the most effective digital tools available.
SunSmart’s youth campaign ‘Don’t let the sun get under your skin’ was a social marketing campaign targeted at reducing the incidence and impact of skin cancer while also positioning sun protection as desirable and acceptable amongst teens. Using Facebook predominantly the campaign used competitions and champion youth surfers to reach out to their target audience.
“Base Two have helped us design and kick-off an excellent youth campaign and have proved to be more like a partner than a service provider”
Wayde Beckman Health Promotion Agency