Brand & Identity


Smart brands have an edge. They’re memorable and remain in the hearts and minds of the consumer. We’ll make your brand one of the memorable ones by helping you identify your point of difference and find ways to express that difference to the world.

Our branding services include:

Brand Strategy | Brand Positioning | Brand Mapping & Discovery | Identity Development | Naming & Brand Messaging | Brand Guardianship | Brand Collateral


Brand & Identity

Whanau Parenting Tips

Health Promotion Agency – Whānau Parenting Tips for Tamariki

This is a Facebook application-based discussion group targeting Māori parents. Users can join discussions and upload images and videos to share their experiences using both the Facebook page and a website. 

Brand & Identity

Pukeahu National War Memorial Park

Pukeahu National War Memorial Park is a site for national memories and identity – a site to honour those involved in and impacted by wars of the past, present and future.

History and responsibility to the future guided the development of the identity and wayfinding system for the park. The simple wordmark is elegant and understated and realised in materials that compliment those used in the landscaping and architecture of the park.

Brand & Identity

Ngā Taonga Sound + Vision

Ngā Taonga Sound + Vision - We led the naming and brand development for this new national archive, formed by bringing together the New Zealand ‘Film’, ‘Sound’ and ‘Television’ archives.

The takarangi double spiral – used to adorn waka huia, waka taurapa (stern post), and tauiho (prow) – provided the visual inspiration for the identity. Combined with an eye it creates an arresting and memorable icon, and a powerful and fitting metaphor for the collection.

Brand & Identity

Hermes New Zealand

Hermes began its life as a glove manufacturer in 1940 and has grown into a manufacturer of upmarket handbags and importer of a wide range of fashion and lifestyle goods. 

They wanted to develop a new identity that positioned the company at the top end of the contemporary fashion accessories market while still reflecting the proud history and roots in 1940s fashion. The bespoke, cursive script reflects the importance of style and quality to the company. The style of the lettering also links the Hermes of today to their 1940s roots: a contemporary take on the glamour of ‘40s fashion. The supporting illustration speaks of the hand-tooled designs often used by Hermes on their leather goods.

Brand & Identity

Chamber Music New Zealand

The largest presenter of top quality chamber music concerts throughout New Zealand, Chamber Music NZ exists to develop, nourish, and support New Zealanders to create and experience live chamber music. We felt that a kaleidoscope was the perfect mechanism to tell this story and also act as a lens into the organisation. It references the individual nature of how the audience participates and interprets the unique sights and sounds of a chamber music performance.

Brand & Identity

Art & Object Brand

Art + Objects auction house is arguably the most prominent auction house for fine arts in New Zealand today, but when we first met Ben, Hamish, James and Ross they were in the start-up phase of their ambitious dream. We joined their team in the planning phase to develop the name and brand – which in their words would be ‘contemporary and timeless with a visual hook’.