Information design is explanation design: informing the viewer of the key message quickly and efficiently. It explains the facts of the world and leads to knowledge and informed action whether directional (in the form of signage systems) or representative (providing the viewer with easily understandable bites of information that makes complex ideas more easily digestible). We use our specialist knowledge and skills in graphic communication, typography and illustration to bring complex data to life visually.
This is a site for national memories and identity – a site to honour those involved in and impacted by wars of the past, present and future.
History and responsibility to the future guided the development of the identity and wayfinding system for the park. The simple wordmark is elegant and understated and realised in materials that compliment those used in the landscaping and architecture of the park.